"Process" Page for Software Development Company

Concepta Technologies, a mobile and web app development company in Florida, hired me to write a web page outlining their development process. The goal was to show their differentiated value of trust and customer alignment. The page also needed to give visitors a high-level understanding of how their custom software development project will be handled.

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Numbers that seal the deal


Over the past 5 years, I’ve worked with more than 40 companies.


Clients have consistently rated me 5/5, except one Brett.


I’ve driven over 2M conversions through content.

The Client 📲

Concepta Technologies is a mobile and web app development company in Orlando, Florida.

They've done work for prominent enterprises like Disney and Red Lobster.

The Challenge 💪🏻

Concepta came with me with their "Rockets" framework. Rockets is an open-source library they created for mobile app development.

They also named their development process after this framework: their phases were labeled "LaunchPad," "Mission Control," and "Rockets."

My task was to distill their partnership and development process into benefit-driven and outcome-focused copy that would resonate with their prospective clients.

I also had to communicate this value proposition for their hero section and write a meaningful section for the "Why Concepta?" block at the bottom of the page.

The Result 💙

The message on the resulting web page is now focused on trust, transparency, and true partnership in the development process.

“Vesna was quick to understand our needs. She was eager to ask the right questions to understand our brand, what we do as a company, and the clients we serve.As a result, we received expert guidance, along with quality copy and content.”—Thomas Capone, MBA, VP of Business Development, Concepta Technologies

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Book a  30min intro-call!

Book a  30min intro-call!