COPYWRITING FOR CONSULTANTS AND B2B TECH
Don’t let yours be one of them. Hire a copywriter who doesn’t just write nice words but gets inside your customers’ heads.
Most consultant websites aren’t written to convert their dream client.
Let’s face it:
As a consultant you’ve got one thing working against you: Your expertise is bottled inside your brain.
It’s abstract. Intangible. Seasoned.
Unlike a branded tub of caramel-flavoured protein powder on an e-comm site, your product is invisible to the naked eye. And yet it’s able to transform your clients’ business and life.
Communicating the value of the work you do between your ears is one of the hardest things to do in digital marketing.
That’s why you need a copywriter who knows how to sell the transformation.
Or, as Joanna Wiebe of Coyphackers says, to “sell your prospects a better version of themselves.”
I write website, landing page and email copy for 6- and 7-figure consultants, coaches and B2B tech service providers who turn their clients into heroes. I believe in writing copy that doesn't just sell but creates loyal raving customers through VOC-driven copy.
Trained by Copyhackers, I use a proprietary process based on studies in human decision-making. Conversion copywriting “is copy that moves the reader to ‘yes’ using voice-of-customer data, frameworks, formulas and proven persuasion techniques.”
And it’s what you need to turn your website into a client-creation machine. On autopilot.
Hi, I’m Vesna!
How do you get your website to hook your audience? How do you get them to stay on the page long enough to consider your offer and actually say yes to it?
Answer: “Join the conversation already happening in your customer’s head.”— Joanna Wiebe
And Jo’s 100% right on the money. Here’s why.
For your web copy to get the “yes,” you’ll need to know every little thing that stands between your prospect and your offer. And then address each one right on the page. In their own words.
That takes much more than a skin-deep “customer avatar” exercise.
Digging deep and asking questions that are off the beaten path
Listening for things that are easy to miss
Teasing out every belief and figuring out how it relates to your offer
Finding out every piece of evidence your prospect needs to buy from you without flinching
Turning all of those insights into copy that matches your audience’s mindscape and makes their transformation believable
In other words:
Your web copy needs to make your visitor feel like you’re reading their minds.
As a conversion copywriter, I use voice-of-customer data to write web copy that:
Nails the problem-and-agitation messaging so your prospects see themselves (and not just your biz) on the page
Frames the benefits of your solution in ways that differentiate you from your competitors
Oozes with social proof and powerful testimonials that say exactly what your new prospects need to hear to buy from you
Makes saying yes to your offer a no-brainer by removing every bit of friction at the point of conversion
Moves the needle in your business and eventually forces you to start a waiting list because you’ve got way too many prospects knocking on your door
That’s why …
You don’t need a copywriter.
You need a business partner.
You need a messaging architect who knows how each piece of copy fits into your client-acquisition-and-transformation ecosystem.
You need a customer-obsessed conversion copywriter who:
Steps into your world and truly “gets” your business model
Takes the time to get to know your ideal clients based on a JTBD (jobs to be done) VOC research model
Synthesizes all this information and turns it into an asset for your business
Writes irresistible copy that hooks, nurtures and then converts your prospects
Comes up with creative ways to validate your messaging (because industry user-testing and message-testing sites might not work for your unicorn business)
Helps you adapt your marketing strategy as your business evolves
Is that too much to ask of a copywriter?
Not in my world 😊
From competitor audits, client surveys and client interviews to message-testing your copy, my process starts with asking the right questions. So your web copy slashes every objection your prospects might have. And makes your offer a no-brainer for your dream clients.
“I have worked with Vesna on two projects now. … Vesna was a joy to work with. Her use of words and sentences is exceptional. She was professional enough to challenge my ideas and accept any critiques, with the whole process feeling like a collaboration.
The results from both projects were fantastic. … I have been extremely impressed by Vesna’s ability to grasp new concepts, and give and receive feedback”
—Graham “The Throughput Guy” Scott, Author, Theory of Constraints Thinking Expert, Finance and Numbers Expert
Here’s how I can help
Website, landing and sales page copy for customer-obsessed consultants, solopreneurs and B2B tech service providers
“Write my 3–5 page website from scratch.”
DFY full website copy from zero to hero
Web copy you can be proud of. Web copy that gets the yes. So you can grow your business on autopilot.
“My biz needs a long-form landing page.”
DFY landing or sales page copy
Some consultants don’t want or need a full website. Sell your services on a single page with a killer offer.
“Take my home page from bland to bold.”
DWY one-page web copy makeover
Your home page is flat and collecting pixel dust. Let’s give it a voice that resonates with your visitors. So you can get better leads.
“I need a copy coach for my emails.”
DWY email sequences that nurture your list
You want to provide more value to your past, current and future clients. But you need help figuring out what to say and how to say it.
*DFY = Done For You
*DWY = Done With You
“I had the chance to work with Vesna on several copywriting, content writing and editorial projects. We were in the process of launching our new website and wanted someone who could understand the company and help us write key statements to explain our services to our target customers. Using a series of interview questions over the course of four meetings, she was able to understand the business inside out and write our new website and landing pages.
What impressed me was that Vesna was able to rise to the occasion to write additional company assets beyond the website. She wrote a technical case study based on a webinar recording I sent her, and assisted me with script writing+editing for a company video.
Vesna was a pleasure to work with. Her attention to detail, adherence to timelines, ability to understand highly technical services and create content that explains them well is certainly commendable.
I would gladly recommend her to anyone.”
—Rav Singh, P.Eng., Founder and CTO, TRS Systems - “IIoT Integration Simplified”