“The results were strong across the board. The new page drove an increase in MQLs while also improving engagement, with users interacting more deeply with the content and exploring further into the site. ...
We then ran a follow-up test specifically for paid traffic, comparing the new network mapping page against an older dedicated landing page. That test produced even more significant results—the new page generated roughly 2x the MQLs and reduced cost per conversion by nearly 40%.
A key learning was that a more narrative, user-centric experience not only improves engagement but can outperform traditional, conversion-focused landing pages, even for high-intent paid audiences.”
WHERE WE'LL GO:
Take your website from “What thaaa?” to “Hell yeah!”
Let’s make your prospects scream “yes” all the way to the demo they just booked. With a buyer-led messaging roadmaps, killer website revamps, and standout landing pages that deserve your paid-traffic dollars.
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Turn high-traffic pages into MQL delivery machines
Do justice to your product without the hype or cringe
Join your buyer’s inner monologue on a telepathic level
“Say no more, Vesna. Let’s hop on a call.”
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“We saw an immediate uplift of 20-35% in sales revenue post-launch. This wasn’t just a short-term spike, it was a sustained improvement that showed up right away in the numbers and corresponded with the exact date we put the new website online.
On top of that, we also saw an increase in our average plan selling price for one of our key customer segments. This suggests that the new copy and positioning didn’t just help us convert more customers, it helped us attract the right customers and explain the value of the features in our higher tier plans for their needs..”
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STRATEGY, EXEUCTION, & ON-DEMAND SERVICES
Every page should be moving prospects closer to a yes!
Buyer gap analysis:
2-week messaging strategy sprint
Your website does not completely align with how your buyers see their world. I’ll identify which key messages you need to include (and how to include them) so your website converts more visitors into high-quality leads.
Websites and landing pages: Conversion-critical pages done right
For B2B marketing teams that need sharper website messaging, stronger conversion paths, and product pages architected around how buyers actually think.
The slop slayer: AI copy rescue for your landing page (delivered in 48 hrs)
With AI by your side, you’re shipping landing pages faster than ever. But you sure could use another human in the loop. Preferably an expert who slings some serious conversion copy and slays AI slop. Within 48 hours.
“Does she ever shut up?” Only way to find out is to book a call. 😬
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"Working with Vesna was a refreshing and collaborative experience, a partnership I hadn’t quite anticipated in my history of engaging with creative and copywriting agencies. Beyond the professional prowess, what stands out is her patience, her genuine effort to understand not just the task but the soul behind the message I wanted to convey. Her kindness and eagerness, paired with exceptional listening skills, made me feel like I was not just another client but rather her most significant project she had at hand. From our very first conversation, a trusting rapport was established, slashing any past reservations I had due to unsatisfactory engagements with other agencies."
What truly distinguishes Vesna is her eagerness to deep dive into understanding my audience. She posed insightful questions, ensuring the copy produced would strike a chord and truly resonate. The experience wasn’t a mere transaction; it was a shared journey of creation. The fact that she went the extra mile to conduct validation studies to further refine the work, is testament to her commitment to excellence.
Vesna’s expertise is not just in crafting words but in understanding, collaborating, and truly delivering copy that mirrors the client’s vision. As my business grows, I am certain about one thing: I will be seeking to work with Vesna again. Highly recommended!
MEET Vesna
I really shouldn’t be that obsessed with turning your message into money, but I am.
Hi, I’m Vesna. You may have stumbled across me on LinkedIn. In that case, I owe you an apology, because it was probably an unhinged post about:
- Jobs To Be Done — and how B2B has a major blind spot in over-indexing on the functional JTBD!
- Voice of the customer/buyer — and how B2Bs keep neglecting it (and shooting themselves in the foot!)
- Buyer psychology and behavioral economics — and how most B2Bs aren’t taking full advantage of proven techniques
- Product marketing with a pointy POV — and the tragedy that most B2B messaging has the personality of a cardboard box
Yes, I’m opinionated. Yes, I’m passionate. And I’m willing to be proven wrong. I guess that’s what happens when you’ve nerded out on all things messaging for 20+ years. 😉
