Take your website copy from “What thaaa?” to “Hell yeah”
Whether you need a standout website, a landing page worth sending paid traffic to, or an embedded human brain to take a critical product page off your PMM’s ginormous plate, I’ll turn buyer insights into strategic conversion pages that make prospects scream “yes” all the way to the demo they just booked. (Holy, that was a long sentence.)
- Turn high-traffic pages into MQL delivery machines.
- Yup, we’re talkin’ homepage, product/feature pages, pricing/demo pages, and such.
- I don’t know how to kill this third bullet point in my Webflow template. Sorry. (Will ask my Webflow dev soon.)
Break through the cacophony of B2B noise
If you want that generic B2B babble that checks the box, you’ve come to the wrong place. I only work with clients who know that all human attention has to be earned and rewarded. Even in B2B. Especially in crowded categories. Particularly if your sales cycles are long.
Using my creative brain (and sure, my own weird and tragically analog approach to AI), I deliver landing pages that:
- Arrest your audience's attention by giving them something worth paying attention to (duh).
- Hit the full spectrum of jobs-to-be-done (emotional and social, not just functional!) so you make the shortlist more often.
- Live rent-free in your buyers’ brains long after they’ve visited your website (so they come back and finally book that demo).
“Does she ever shut up?” Only way to find out is to book a call. 😬
Book a 30-min intro call
Book a 30-min intro call
Book a 30-min intro call
Book a 30-min intro call
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“Vesna’s work is always great quality, we trust her, and she understands the tech industry. It’s just natural that we would keep working with her.”
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So much more than “services”
Get ready to be spoiled.
From on-demand audits to full web and landing page projects, you’ll be treated like a VIP. 😉
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Heuristic Audits for Websites and Landing Pages
Have me run a detailed heuristic analysis of your website or landing page. Get actionable advice on how to improve it.
- Pricing Page Audits with quick fixes you can test to boost conversions
- Home Page Audits that pinpoint messaging gaps
- Audits include: detailed screenrecorded walkthrough, Google Doc action sheet, Figma wireframe, 60-minute Q&A
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Single Conversion-Critical Page
Maybe you already have a great website but need copy for a new page, like:
- Homepage
- Pricing page
- Product page
- Demo page
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Full Website Revamps & Multi-Page Projects
Maybe you don’t have much of a website, or you’re redoing it. Either way, you want it done right.
From customer research to messaging strategy to copywriting and wireframing to creative direction for the designer, I'll take this thing off your plate.
"Working with Vesna was a refreshing and collaborative experience, a partnership I hadn’t quite anticipated in my history of engaging with creative and copywriting agencies. Beyond the professional prowess, what stands out is her patience, her genuine effort to understand not just the task but the soul behind the message I wanted to convey. Her kindness and eagerness, paired with exceptional listening skills, made me feel like I was not just another client but rather her most significant project she had at hand. From our very first conversation, a trusting rapport was established, slashing any past reservations I had due to unsatisfactory engagements with other agencies."
What truly distinguishes Vesna is her eagerness to deep dive into understanding my audience. She posed insightful questions, ensuring the copy produced would strike a chord and truly resonate. The experience wasn’t a mere transaction; it was a shared journey of creation. The fact that she went the extra mile to conduct validation studies to further refine the work, is testament to her commitment to excellence.
Vesna’s expertise is not just in crafting words but in understanding, collaborating, and truly delivering copy that mirrors the client’s vision. As my business grows, I am certain about one thing: I will be seeking to work with Vesna again. Highly recommended!
MEET Vesna
I really shouldn’t be that obsessed with turning your message into money, but I am.
Hi, I’m Vesna. You may have stumbled across me on LinkedIn. In that case, I owe you an apology, because it was probably an unhinged rant about:
- Jobs to Be Done frameworks — and how B2B has a major blind spot in over-indexing on the functional JTBD
- Voice of the customer/buyer — and how B2Bs are speaking a language that doesn’t strike a chord with their audience
- Copy techniques rooted in buyer psychology and behavioral economics — and how most B2B websites are written by people and bots that don’t know a lick about it
Yes, I’m opinionated. I guess that’s what happens when you’ve nerded out on messaging your entire adult life. I’ve developed that judgment, discernment, taste, and intuition that only come with 20+ years’ experience as an editor-turned-copywriter. Also, I probably care a lot more than I should — and that’s good news for you. 😉
