Hire a buyer-led product marketer who knows how to strike a chord
Your website is out of sync with how buyers buy. I’ll get to the bottom of it.
Your sales calls are full of clues about how buyers think, talk, and decide. But most of those insights stay trapped in sales conversations instead of shaping your marketing.
Give me your sales call recordings, and I’ll find the messaging gaps your buyers already feel — so you can make bold, buyer-focused messaging bets that pay off.
- Ownable messaging angles ready to go to market
- A roadmap with sharper messaging direction for your PMMs
- Recommendations for 1 key page, like your homepage
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Have me rebuild critical conversion pages from the ground up.
For B2B marketing teams that need sharper website messaging, stronger conversion paths, and pages grounded in how buyers actually think.
I’ll lead the messaging strategy, analyze the buyer and market inputs, and turn the work into design-ready wireframes your team can confidently move into production.
Projects start at $10k and typically range from $15k to $35k, depending on scope.
- Website and product messaging strategy
- Conversion-critical webpages and landing pages
- Designer- and vibe-code-ready wireframes
Ship vibe-coded landing pages that actually vibe with your ICP.
You’ve got a good AI workflow helping you generate website, product, and landing pages. But dang, you really could use an extra homosapien (with serious chops) in the loop.
Give me what you’ve got. I’ll wrangle that sucker into submission. So you can ship an A+ buyer-aligned landing page without second-guessing.
- On-brand conversion copy optimization
- Loom-style walkthrough recording
- Wireframe with edited copy
SaaS Pricing Page Audit
There's a good chance your SaaS pricing page is leaving money on the table. Let me get inside the mind of your buyer and identify conversion gaps. You'll get a detailed plan on how to close those gaps and prime your pricing page for better conversions.
- 30-minute kickoff call to set the context for me
- 30-minute video of my analysis and recommendations
- Figma wireframe of your revamped pricing page
- Google Doc or PDF report and checklist
- 60-minute Q&A clarity call to discuss
“Vesna is strategic, mindful of nuance, a keen observer and synthesizer of the ... most relevant pieces of information that matter to the reader. She is very knowledgeable of what makes websites great vs. meh. ...
She knows all the best practices of driving influence through psychology of messaging things in the right order (and with the right depth) to achieve the desired outcome and tell the right story.
In the age where AI is actively displacing writing talent, Vesna’s expertise in crafting the right story and delivering the right message that matters is so refreshing (and renders AI helpless).”
While 1:1 customer interviews provide a goldmine of insights, I have other ways to get data. We can discuss workarounds in more detail on our call. :)
Yes. In fact, most of my projects are custom. These just give you a rough idea.
Yes. I write LinkedIn ad copy, LinkedIn company pages, and some email. In most cases, I will write these assets either in tandem with website copy or after website copy. However, please note, I no longer write blog posts, articles, white papers, or other top- and middle-of-funnel content.
I currently concentrate on SaaS and tech, but I've worked with other types of companies in the past, including agencies and other service-based businesses. I’m open-minded, so don’t be shy — get in touch. I’d love to learn about your business.
For audits, it’s payment upfront. For actual copywriting projects, it’s either 50% deposit + 50% upon project completion or set date. And for really large projects of $10K+ we can do split payments.
