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Most B2B company websites aren't written to convert their ideal customer

Don't let yours be one of them. Hire a copywriter who doesn't just write nice words but gets inside your customers' heads.

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So you want your B2B website to convert ...

But here’s the thing:

To convert your visitors, you’ve got to commiserate with them.

To commiserate with them, you’ve got to know them.

To know them, you’ve got to listen to them.


To listen to them, you've got to get them talking.

And to get them talking, you’ve got to ask the right questions.

Hi, I'm Vesna! 👋🏻 And I'm here for you. Not just to write, but to listen.

Before you sell to your audience (copy), first let them talk (voice-of-customer research). Because copy without the VOC is just a framework, a formula, a guess with a capital G.


And you don't want a copywriter who writes based on a guess, do you?

This button takes you to my contact form.

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Hire a copywriter who communicates your offer in the language of your audience's headspace

Copy doesn't start with a blank page. It starts with asking the right questions.

Before writing the first word, I read the stories your customers are telling themselves. It's all part of my research-and-discovery process, and it's essential if you want your website to strike a deep connection with your audience.

My process keeps you and me from playing guessing games with your copy. Plus, you can use this groundwork to inform all your business strategies moving forward.

This button takes you to my contact form.

A B2B Startup had this to say:

“I had the chance to work with Vesna on several copywriting, content writing and editorial projects. We were in the process of launching our new website and wanted someone who could understand the company and help us write key statements to explain our services to our target customers. Using series of interview questions over the course of four meetings, she was able to understand the business inside out and even help define the front-facing landing page for our new website.

What impressed me was that Vesna was able to rise to the occasion to write additional company assets beyond the website. She wrote a technical case study based on a webinar recording I sent her, and assisted me with script writing+editing for a company video.

Vesna was a pleasure to work with. Her attention to detail, adherence to timelines, ability to understand highly technical services and create content that explains them well is certainly commendable.

I would gladly recommend her to anyone.”

—Rav Singh, P.Eng., Founder and CTO, TRS Systems - “IIoT Integration Simplified”

Boutique web copy sits pretty but does squat for your business 

So let's ditch minimalist copy. And, instead, let's mine voice-of-customer gold and craft messages that spark with your prospects' synapses. So your customers choose you without flinching.


If you're ready to reach your prospects on a psychographic level ...


Get on my calendar.


Then tell me about your project during our free 30-minute discovery call.


If we're a good fit, I'll send you next steps and you can put me to work on your campaign.

This button takes you to my contact form.

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Industries that are up my alley:


Service-based business



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